Monday, April 6, 2009

Hey, CW? Can you just mosey on over here for a sec? We need to talk.

Look, we all know you've had it pretty rough the last couple years, what with just being created and all. And it's not like you inherited any ratings giants (when Cuidado Con El Angel is outperforming your shows, you know you're in trouble). But I think it's high time you embraced your status as a niche network. A niche network for teens (and "grown-ups" like me who still have that adolescent mindset). Granted, the "revival" of 90210 is both a critical and ratings failure, but everyone seems to have high hopes for the Melrose Place revival, and Gossip Girl is truly transcendent.

However, like a couple other nets with shows that tend toward niche audiences (Fringe being the first one that comes to mind), you have fucked up intensely in your scheduling. I know things have been weird this year. February sweeps got moved, and you started your shows incredibly early.

I also know nets are panicking about having to have fresh programming all the time. So I get why you premiered your key shows so far ahead of everyone else. But for the love of God, stop fucking up the momentum of your shows.

There are shows with which you can get away with that sort of thing. But serial dramas? Momentum with those is meant to build up over the course of an entire season. This is why the first season of Veronica Mars was so fantastic--besides a few "mystery of the week" eps, everything built to this wonderful climax at the end of the season. But when you put Gossip Girl on hiatus for months at a time, then show three new eps, then put it on hiatus for another month before showing the last couple eps? That ruins the effect considerably. I can't believe I'm actually writing these words, but...Try taking a page out of Fox's book. (I know, I know.) Instead of dragging your shows out over a nine-month period, just run everything straight through. 22 episodes all at once.

Boom. You are welcome.

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